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PLUS Supermarket

Chain film  Narrowcasting


PLUS was the first supermarket chain to switch over to Fairtrade bananas from Colombia in early 2010 and in june 2011 to Fairtrade pineapples from Ghana.

With the sale of bananas alone, PLUS was able to contribute $400,000 to the Colombian community. This money was used for various purposes, including study grants for employees and investments made in housing, schools and irrigation systems.

Orientation went to Colombia and Ghana with PLUS and Max Havelaar to capture this impact on film. The films are screened at PLUS meetings and can be seen on the PLUS website and intranet. Parts of the films have also been used for the narrowcasting channel in the PLUS supermarkets.

PLUS Supermarket film:


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