Cocoa is important for chocolate manufacturer Mars. Mars is striving for more sustainable cocoa production systems and is working with certification organisations UTZ Certified and the Rainforest Alliance to achieve this. In 2009, the company agreed to have the entire cocoa supply chain sustainability-certified by 2020. Mars asked Orientation to produce a spin-off of the UTZ Certified cocoa film. Different versions have been made for different countries. Mars Netherlands, UK, Germany and Austria are using their own spin-offs.